Bier Co Light Survey How often do you drink light beer? Weekly Monthly Occasionally Never or almost never How would you rate the flavor of Bier Co Light (Pils Light) compared to other domestic light lagers? As good or better than most brands Good, but not the best Average Below average If you could try a light German-style Pilsner that had 107 calories and an alcohol content of 3.5% by volume, what would be most important in causing you to try this beer? Lower calories Lower alcohol Lighter body and flavor than a regular Pilsner If you were at a bar, and these light beers were on tap, which are you likely to order?Select up to two. Bier Co Light (Pils Light) Bud Light Michelob Ultra Miller Lite None In what cooler section of the liquor store should Bier Co Light (Pils Light) be sold? Craft beer Domestic light beer Name notwithstanding, how would you rate the overall label design, including illustrations, fonts, layout, and messages? Good Fair Not good Which name do you prefer? Bier Co Light Pils Light Suggest another nameCommentsUntitled First Choice Second Choice Third Choice
